The Freetrail Podcast with Dylan Bowman: Best Of TRE #2

Best Of TRE #2 | Salomon & Roark

Dec 6, 2023

These interviews were part of Good Morning, Austin - our daily show from The Running Event in Austin, Texas. Every day, Dylan talked to industry leaders about brand and product innovation shaping the trail running landscape. This week, we'll release a few "Best Of" episodes here in the podcast feed. Todays guests:

Steve Doolan, President of the Americas, Salomon (04:34)

Steve is the newly appointed President of the Americas for Salomon. Born in France and now living in Utah, Steve started with HOKA in 2010 where he had an incredible impact on the brand. Now he joins Salomon, a brand that’s focused on both trail running and skiing (a lifelong passion), as well as a connection to his roots in France. Dylan and Steve talk about what’s next at Salomon, and they also talk about TRE - Steve first went to the show in 2008 in Dallas. Steve shares his thoughts on why he thinks TRE has endured when so many trade shows haven’t.

Ryan Hitzel, Founder of Roark (27:13)

Ryan Hitzel, founder of Roark, joins us to talk about the brand, the recent huge news announced earlier this week that Roark named former Volcom executive Jason Steris as their new CEO. They talk about trail culture, surf culture and the similarities between the communities and cultures in niche sports.

Sponsors:

THANKS TO BOA FOR SPONSORING OUR COVERAGE ALL WEEK!
Use code freetrail10 for 10% off Speedland Footwear
Use code freetrail15 for 15% off Gnarly Nutrition
Get 30% off your first subscription of Ketone IQ at HVMN.com/FREETRAIL30

Dylan Links: Instagram | Twitter | LinkedIn | Strava

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Other Freetrail podcast episodes you might enjoy:

Kilian Jornet | The New NNormal

Tim Tollefson | The Infinite Game

Clare Gallagher | Black Canyon 100k Champion

Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB